Sách ngoại văn: Pre-Suasion - A Revolutionary Way To Influence And Persuade

pre-suasion - a revolutionary way to influence and persuade

the acclaimednew york timesandwall street journalbestseller from robert cialdini—“the foremost expert on effective persuasion” (harvard business review)—explains how it’s not necessarily the message itself that changes minds, but the key momentbeforeyou r that message.

what separates effective communicators from truly successful persuaders? with the same rigorous scientific research and accessibility that made hisinfluencean iconic bestseller, robert cialdini explains how to prepare people to be receptive to a message before they experience it. optimal persuasion is achieved only through optimalpre-suasion. in other words, to change “minds” a pre-suader must also change “states of mind.”

named a “best business books of 2016” by thefinancial times, and “compelling” bythe wall street journal, cialdini’spre-suasiondraws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

from studies on advertising imagery to treating opiate addiction, from the annual letters of berkshire hathaway to the annals of history, cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. he illustrates how the artful diversion of attention s to successful pre-suasion and gets your targeted audience primed and ready to say, “yes.” his book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. it belongs on the shelf of anyone in business, from the ceo to the newest salesperson” (forbes).

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