Lưu ý: Hình bìa chỉ mang tính minh họa — không phải ảnh sách thực tế. Nội dung và bản quyền sách được đảm bảo chính hãng từ nhà xuất bản. Chợ Sách chỉ cam kết sách do người bán cung cấp là sách chính hãng; khiếu nại về bìa khác hình minh họa sẽ được xem xét từng trường hợp.
Translation and Tourism: Strategies for Effective Cross-Cultural Promotion
Tác giả: M. Zain Sulaiman, Rita Wilson
NXB: Springer
Chi tiết sản phẩm
Mô tả nội dung sách Translation and Tourism: Strategies for Effective Cross-Cultural Promotion - M. Zain Sulaiman
Thông tin sách: Translation and Tourism: Strategies for Effective Cross-Cultural Promotion (Kindle, 240 trang) – Springer, 2020. Ngôn ngữ: Tiếng Anh.
This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society.
The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.
Giá bán
Liên hệ
Đánh giá sản phẩm(1)
Sách cùng thể loại
Xem tất cả →
0Resurrecting Family Histories and Biographies for Members of the Society of Friends in Ireland: John Boles, a Case Study (Brill Research Perspectives in Humanities and Social Sciences)
Peter J.F. Coutts, Alan Watson
2.338.000 ₫
0The Official ACT English Guide
ACT
446.000 ₫
0Phenomenological Research Methods
Clark Moustakas
1.604.000 ₫
0The Negative Trait Thesaurus: A Writer's Guide to Character Flaws (Writers Helping Writers Series)
Angela Ackerman, Becca Puglisi
584.000 ₫
0The Legacy of Muslim Spain (2 vols)
Salma Khadra Jayyusi
1.099.000 ₫
0The Urban Setting Thesaurus: A Writer's Guide to City Spaces (Writers Helping Writers Series)
Angela Ackerman, Becca Puglisi
587.000 ₫
0The Rural Setting Thesaurus: A Writer's Guide to Personal and Natural Places (Writers Helping Writers Series)
Angela Ackerman, Becca Puglisi
587.000 ₫
0Encyclopedia of Urban Legends
Jan Harold Brunvand
587.000 ₫
0Screenplay
Jule Selbo
1.261.000 ₫
0Broadcast News in the Digital Age: A Guide to Reporting, Producing and Anchoring Online and on TV
Faith Sidlow, Kim Stephens
1.315.000 ₫
0The Origin of American Black English: Be-Forms in the Hoodoo Texts (Topics in English Linguistics, 15)
Traute Ewers
5.412.000 ₫
6.424.000 ₫
0Gramática de uso del español: Teoría y práctica A1-B2 (Spanish Edition)
Luis Aragonés Fernández, Ramón Palencia del Burgo
1.130.000 ₫