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Tác giả: Vicky Katsoni, Amitabh Upadhya, Anastasia Stratigea
NXB: Springer
Chi tiết sản phẩm
Thông tin sách: Tourism, Culture and Heritage in a Smart Economy: Third International Conference IACuDiT, Athens 2016 (Springer Proceedings in Business and Economics) (Hardcover, 522 trang) – Springer, 2017. Ngôn ngữ: Tiếng Anh.
This book explores the ways in which information and communication technologies (ICTs) offer a powerful tool for the development of smart tourism. Numerous examples are presented from across the entire spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism. Emphasis is placed on the importance of the smart destinations concept and a knowledge economy driven by innovation, creativity, and entrepreneurship. New modes of tourism management are described, and tourism products, services, and strategies for the stimulation of economic innovation and promotion of knowledge transfer are outlined. The potential of diverse emerging ICTs in this context is clearly explained, covering location-based services, internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Third International Conference on Cultural and Digital Tourism. About the Author Vicky Katsoni is an Associate Professor in the Tourism Department of the Technological Educational Institute (TEI) of Athens, Greece and she also teaches on the MSc program in Tourism Management at the Greek Open University. She holds a PhD in Tourism Marketing Management and ICT Applications in Tourism, an MBA, and a BA (Hons) in Economics. Having worked for over 20 years as an academic in tertiary education, Vicky Katsoni is well versed in academic multidisciplinary research and has participated in a number of European and national research projects. Her research interests include tourism marketing, digital tourism, ICTs and tourist development, and special forms of tourism and consumer behavior. She has published nine books on tourism, as well as chapters in edited volumes and numerous papers in highly academic journals. She is president of the nonprofit International Association of Cultural and Digital Tourism and a member of the editorial boards of many scientific journals in tourism and marketing.Giá bán
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