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The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love
Tác giả: Ulrik Lehrskov-Schmidt
NXB: Houndstooth Press
Chi tiết sản phẩm
Mô tả nội dung sách The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love - Ulrik Lehrskov-Schmidt
Thông tin sách: The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love (Kindle, 296 trang) – Houndstooth Press, 2023. Ngôn ngữ: Tiếng Anh.
Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses. The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:- Create packaging that makes your chief of sales high-five your chief of product
- Pick pricing metrics that drive demand and expansion
- Tap into every part of your customers' budget
- Validate new pricing before launch and migrate old customers
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