The Handbook of Creativity & Innovation in Business: A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills

From the Back Cover

This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice. This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly.

About the Author

Dr Rouxelle de Villiers, completed doctoral research about the development of decision competencies in managerial students and business executives. Combining her postgraduate studies in marketing and her years of experience in management and executive development, Rouxelle is interested in what teaching methods and decision support aids will result in greater levels of decision competency in students, practitioners and leaders. She is the recipient of the Top Faculty Teaching University–Wide Award, Auckland University of Technology for 2012 and Innovation & Excellence awards from the University of Waikato in 2014 & 2016. Rouxelle has published in both academic and business books and co-authored several book chapters in edited handbooks.