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The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice
Tác giả: Michael C. Sturman, Jack B. Corgel, Rohit Verma
NXB: Wiley
Chi tiết sản phẩm
Mô tả nội dung sách The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice - Michael C. Sturman
Thông tin sách: The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice (Kindle, 512 trang) – Wiley, 2011. Ngôn ngữ: Tiếng Anh.
This cutting edge and comprehensive bookwith contributions from the star faculty of Cornell University's School of Hotel Administrationoffers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to:
Develop and manage a multinational career and become a leader in the hospitality industry
Maximize profits from franchise agreements, management contracts, and leases
Understand and predict customer choices, and motivate your staff to provide outstanding service
Manage hospitality businesses and the real estate underlying the businesses
Control costs, coordinate branding strategy, and manage operations across multiple locations
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