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The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations (Palgrave Studies in Practice: Global Fashion Brand Management)
Tác giả: Marta Massi, Alex Turrini, Jean-Noël Kapferer
NXB: Palgrave Pivot
Chi tiết sản phẩm
Mô tả nội dung sách The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations (Palgrave Studies in Practice: Global Fashion Brand Management) - Marta Massi
Thông tin sách: The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations (Palgrave Studies in Practice: Global Fashion Brand Management) (Kindle, 184 trang) – Palgrave Pivot, 2021. Ngôn ngữ: Tiếng Anh.
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
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