Lưu ý: Hình bìa chỉ mang tính minh họa — không phải ảnh sách thực tế. Nội dung và bản quyền sách được đảm bảo chính hãng từ nhà xuất bản. Chợ Sách chỉ cam kết sách do người bán cung cấp là sách chính hãng; khiếu nại về bìa khác hình minh họa sẽ được xem xét từng trường hợp.

Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

Name: Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Brand: O'Reilly Media
Price: 1288000 VND
Availability: InStock
Rating: 4.7 (352 reviews)
ISBN: 9781492049395

Tác giả: Torrey Podmajersky

NXB: O'Reilly Media

4.7(352 đánh giá)

1.288.000 ₫

Chi tiết sản phẩm

Nhà xuất bảnO'Reilly Media

Năm xuất bản2019

Ngôn ngữEnglish

Số trang192 trang

Loại bìaPaperback

Kích thước5.9 x 0.4 x 9 inches

Trọng lượng2.31 pounds

Xếp hạng bán chạy

#1,101,412 in Books
#182 in Technical Writing Reference
#221 in User Experience & Website Usability
#537 in Marketing & Consumer Behavior

ISBN-101492049395

ISBN-139781492049395

ASIN1492049395

Mã CSIN1492049395

Về tác giả — Torrey Podmajersky

Follow authors to get new release updates, plus improved recommendations. Torrey Podmajersky helps teams solve business and customer problems using UX and content. She has written inclusive and accessible consumer and professional experiences for Google, OfferUp, and Microsoft. Torrey speaks, teaches, and mentors UX folks worldwide, including at the University of Washington Information School. She has also written two books: Strategic Writing for UX and UX Skills for Business Strategy. Read more about this author Read less about this author Read more about this author Read less about this author

Xem tất cả sách của Torrey Podmajersky →

Đánh giá từ chuyên gia

About the Author
Torrey Podmajersky is a UX content strategy consultant, formerly the head of content strategy at OfferUp. She has written inclusive, accessible consumer experiences for Google, OfferUp, Xbox, Microsoft account, Windows apps, privacy, and Microsoft education related experiences. Torrey has a Bachelor's degree in Physics from UW, a Masters in Curriculum & Instruction from Seattle University, and has done freelance fiction writing, home health care work, foster parenting, high-power rocketry, marketing communications, and physical product design. This incredible range of experience helps her empathize with a broad range of web and app users.

Cuốn sách Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word do tác giả Torrey Podmajersky chắp bút, phát hành bởi O'Reilly Media, năm 2019, dày 192 trang thuộc thể loại Reference. Mã ISBN: 9781492049395.

Mô tả nội dung sách Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word - Torrey Podmajersky

Thông tin sách: Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word (Paperback, 192 trang) – O'Reilly Media, 2019. Ngôn ngữ: Tiếng Anh.

When you depend on users to perform specific actions―like buying tickets, playing a game, or riding public transit―well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience.