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Strategic Communication in Business and the Professions
Tác giả: Dan O'Hair, Gustav Friedrich, Lynda Dixon
NXB: Pearson
Chi tiết sản phẩm
Mô tả nội dung sách Strategic Communication in Business and the Professions - Dan O'Hair
Thông tin sách: Strategic Communication in Business and the Professions (Paperback, 456 trang) – Pearson, 2010. Ngôn ngữ: Tiếng Anh.
Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools.
This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.
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