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Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 3rd Edition + Free WWD.com 2-month trial subscription access card
Tác giả: Judith Bell, Kate Ternus
NXB: Fairchild Pubns
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About the AuthorJudith Bell is the Group Manager of Competitor Insight in Marketing & Guest Insight Center (MAGIC) for Target. In 2006, she was named a Retail Design Luminary in the Display and Design Ideas (DDI) magazine Portfolio Awards, and in 1999 she was the recipient of the Visual Industry s prestigious Markopoulos Award, which recognizes individuals for extraordinary achievements and outstanding contributions to the visual merchandising and store design industry. Bell has numbered among the top five industry mentors by DDI since 2001, in addition to being named one of the design industry s most influential people, annually, since 1998. In 2006 she initiated Target s sponsorship of both the Planning and Visual Education (PAVE) International Student Competition in Minneapolis and the Women in Design Awards in New York City.
Mô tả nội dung sách Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 3rd Edition + Free WWD.com 2-month trial subscription access card - Judith Bell
Thông tin sách: Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 3rd Edition + Free WWD.com 2-month trial subscription access card (Hardcover, 0 trang) – Fairchild Pubns, 2005. Ngôn ngữ: Tiếng Anh.
Silent Selling captures the direction in which today's retail industry is moving and leads students beyond the basics of visual merchandising. Readers will benefit from an understanding of experts' recent discoveries and learn valuable new techniques. They are encouraged to think out of the box, while using Bell's Look-Compare-Innovate model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.Giá bán
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