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Fashion Entrepreneurship: Retail Business Planning
Tác giả: Michele M. Granger, Tina M. Sterling
NXB: Fairchild Books
Chi tiết sản phẩm
Mô tả nội dung sách Fashion Entrepreneurship: Retail Business Planning - Michele M. Granger
Thông tin sách: Fashion Entrepreneurship: Retail Business Planning (Paperback, 392 trang) – Fairchild Books, 2011. Ngôn ngữ: Tiếng Anh.
Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.
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3.012.000 ₫
Đánh giá sản phẩm(35)
Sách cùng tác giả Michele M. Granger
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