Concepts of Corporate Governance and Public Governance: Building Identity, Brand, Image and Reputation in the Digital Era

Thông tin sách: Concepts of Corporate Governance and Public Governance: Building Identity, Brand, Image and Reputation in the Digital Era (Hardcover, 269 trang) – Springer, 2026. Ngôn ngữ: Tiếng Anh.

This book explains the principles of corporate governance, public governance, corporate identity, corporate branding and reputation. The concepts are fundamental in shaping a corporate identity and building a reputable organisation and in contributing to the long-term success and sustainability of organisations, particularly in the digital era. Effective governance practices, both within the companies/corporations and in the broader public services, are essential for preserving corporate identity and building corporate branding and corporate reputation. While good governance and strong corporate branding can serve as a valuable asset in building trust among investors, customers, and other stakeholders, noncompliance with governance policies can severely damage an organisation's reputation, leading to loss of trust, legal repercussions, and financial losses. Despite many policies being formulated within organisations, the understanding of core concepts is still lacking leading to increasing fraud and misconduct behaviour cases among corporations, leaders, employees as well as in the public sector. This book aims to enlighten both management and employees about the significance of good governance procedures and their impact on the reputation of the company as a whole, and thereby close the knowledge gaps regarding fraud and misconduct concerns, corruption, and unethical behavior.

Editorial Reviews From the Back Cover

This book explains the principles of corporate governance, public governance, corporate identity, corporate branding and reputation. The concepts are fundamental in shaping a corporate identity and building a reputable organisation and in contributing to the long-term success and sustainability of organisations, particularly in the digital era. Effective governance practices, both within the companies/corporations and in the broader public services, are essential for preserving corporate identity and building corporate branding and corporate reputation. While good governance and strong corporate branding can serve as a valuable asset in building trust among investors, customers, and other stakeholders, noncompliance with governance policies can severely damage an organisation's reputation, leading to loss of trust, legal repercussions, and financial losses. Despite many policies being formulated within organisations, the understanding of core concepts is still lacking leading to increasing fraud and misconduct behaviour cases among corporations, leaders, employees as well as in the public sector. This book aims to enlighten both management and employees about the significance of good governance procedures and their impact on the reputation of the company as a whole, and thereby close the knowledge gaps regarding fraud and misconduct concerns, corruption, and unethical behavior.

About the Author

Zalfa Laili Hamzah is an Associate Professor attached to the Department of Management and Marketing, Faculty of Business & Economics, Universiti Malaya. Her research interests encompass corporate branding / brand management including product, services, employer and social media branding), corporate identity, image and reputation, leadership as well as consumer behaviour/psychology. Her current research focuses on the impacts of good governance practices on financial and image performance in the malaysian public sector and developing a framework and profiling employees mental health, workplace, wellbeing and its impact on employer brand performance in Malaysia. Her scholarly contributions have been published in books, book chapters and esteemed journals including Journal of Business Research, Journal of Brand Management, Journal of Interactive Marketing, Journal of Research in Interactive Marketing, Online Information Review, International Journal of Bank Marketing, Journal of Consumer Behaviour, Journal of Consumer Marketing, Management Review Quarterly and International Journal of Internet Marketing and Advertising and International Journal of Technology Marketing and International Management Review Quarterly.

Noor Adwa is an Associate Professor who serves as a Head of Department at the Department of Accounting, Faculty of Business and Economics, Universiti Malaya. Her research interests are on the convergence of auditing, governance, the effectiveness of audit committees and other boards, internal audit effectiveness, external audit regulation, audit quality, auditor reporting, governance, and sustainability and reporting and employs both qualitative (interviews) and quantitative (archives and surveys) research methods and multiple theoretical lenses (institutional, legitimacy, power, attribution and agency). Her current research focuses on the impacts of good governance practices on financial and image performance in the Malaysian public sector. She has published a number of articles of peer-reviewed research and co-authored a book and book chapters.

Maria Mohd Ismail is a Senior Lecturer at the Department of Political Science, Public Administration and Development Studies, Faculty of Business and Economics, Universiti Malaya (formerly known as University of Malaya), Kuala Lumpur, Malaysia. Maria teaches several courses on Leadership and Public Management and Management Theory and Practice for postgraduate studies while Industrial Relations and Organizational Behaviour for undergraduate studies. Her current research looks at the Governance Of The Water Sector And The implications on Service Delivery in Malaysia.