
Lưu ý: Hình bìa chỉ mang tính minh họa — không phải ảnh sách thực tế. Nội dung và bản quyền sách được đảm bảo chính hãng từ nhà xuất bản. Chợ Sách chỉ cam kết sách do người bán cung cấp là sách chính hãng; khiếu nại về bìa khác hình minh họa sẽ được xem xét từng trường hợp.
Tác giả: Mary Ellen Guffey, Dana Loewy
NXB: Cengage Learning
Chi tiết sản phẩm
Follow authors to get new release updates, plus improved recommendations. A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A teacher's teacher and leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses. Read more about this author Read less about this author Read more about this author Read less about this author
About the AuthorA dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a B.A., summa cum laude, from Bowling Green State University; an M.A. from the University of Illinois; and Ph.D. in business and economic education from the University of California, Los Angeles (UCLA). Dr. Guffey has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world�s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication -- both publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.Dana Loewy has taught business communication at California State University, Fullerton for two decades. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, she has taught various German courses and has served as a regular guest lecturer at Fachhochschule N�rtingen, Germany. In addition to completing numerous brand-name consulting assignments, Dr. Loewy is a business etiquette consultant certified by The Protocol School of Washington. Dr. Loewy holds an M.A. from Bonn University, Germany, and a Ph.D. in English from the University of Southern California. Fluent in several languages, including her native languages of German and Czech, Dr. Loewy has authored critical articles in many areas of interest, including literary criticism, translation, business communication and business ethics. Dr. Loewy has played an increasingly significant collaboration role with Dr. Guffey on recent editions of this book and ESSENTIALS OF BUSINESS COMMUNICATION. Before co-authoring with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which time she provided subtitles for thousands of major feature films and videos. She also published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.
Thông tin sách: Business Communication: Process and Product (with Student Premium Website Printed Access Card) (MindTap Course List) (Paperback, 704 trang) – Cengage Learning, 2014. Ngôn ngữ: Tiếng Anh.
A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market leader ? abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format ? continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses.Giá bán
4.657.000 ₫
-7%Timothy Ferriss
696.000 ₫
749.000 ₫
-3%551.000 ₫
568.000 ₫
-5%540.000 ₫
568.000 ₫
-5%443.600 ₫
467.000 ₫
-3%453.000 ₫
467.000 ₫
0492.750 ₫
0156.000 ₫
0Neil Malhotra, Ken Shotts
895.000 ₫
0Caldwell Abiodun
Liên hệ
0
0Stephen J. Page, Paul Brunt, Graham Busby, Joanne Connell
696.000 ₫
0Karl E. Weick
5.367.000 ₫
0Marc K. Peter, Johan P. Lindeque
Liên hệ
0Mua từ người bán đáng tin cậy trên Chợ Sách
5–16 ngày
XL 2 ngày + VC 3–14 ngày
4.657.000 ₫
Bạn có cuốn này? Kiếm tiền bằng cách bán lại.
Bán ngay →